Social Media Specialist at Zimplistic
Singapore City, SG
About the Role:
We're looking for a social media specialist to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.
Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instragram and additional channels that may be deemed relevant.
Create shareable content appropriate for specific networks to spread both our brand and our content.
Monitor and engage in relevant social discussions about our brand, and/or industry, both from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success
Work alongside marketing manager to help distribute content that educates and entertains our audience and supports marketing goals.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target buyers.
Track, measure, and analyze all initiatives to report on social media ROI.
BA/BS degree and 3 years or relevant work experience with an agency or brand.
Active and well-rounded personal presence in social media, with a command of each network and their best practices.
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
Proficiency in using social media tools (e.g. Hootsuite, social sprout) to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
Bonus experience and skills include experience with Adobe Illustrator, Photoshop, video editing and blogging.