Regional PR & Community Executive at Love, Bonito
Singapore City, SG
The role
You will be responsible for contributing to the overall marketing strategy across digital and retail touchpoints for the Singapore and International sites. You will play a pivotal role in the development of Love, Bonito’s brand in our focus markets across all major platforms and channels, primarily, e-commerce site/app, retail stores, crm, social media, paid & organic marketing, events & activations. Reporting into the Marketing Manager, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase.
You should have / be
A passion for all things marketing, be it content or analytics
A great storyteller
A genuine interest in fashion
An ability to think & work strategically and systematically
Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
A self-starter, proactive and hands-on approach. Get it done right, and fast!
Strong project management, multitasking and execution abilities
Strong communication skills to inspire and influence internal stakeholders (HQ or Markets)
A fun, energetic and charismatic personality
Main responsibilities
Partner with the management and key internal stakeholders to formulating a PR strategy for the international expansion of the brand on both fashion/lifestyle and technology media and publications through key product launches and community initiatives
Ensure consistent top of mind awareness of Love, Bonito via consistent pitches and product seeding to key media partners
Create and distribute all press related assets to secure regional outreach and features, including press releases, products / new line pitches and media stories
Represent Love, Bonito in establishing and strengthening relationships with key media, publications, KOLs and brand advocates
Regularly identify and bring in new influencer/social correspondents contacts and work closely with content & social person to establish strong social media synergy
Strategically shaping the overall community initiatives through driving offline events (including but not limited to press events/previews, influencer networking sessions and VIP events), workshops and meetups to engage Love, Bonito women and promote Love, Bonito brand values to existing customer base and prospects
Organize monthly/quarterly intimate sessions with key media / KOLs / brand advocates to showcase Love, Bonito’s latest initiatives and launches
Qualifications & Experience
2+ years of relevant work experience preferably in an e-commerce / digital company
BA/BS degree from top university in business, communication or other relevant field
Solid hands-on experience in PR pitching, events management and project management
Strong and effective communicator and a reliable team player
Please send in your CV. with the subject: "Application for Regional PR & Community Executive - HQ, Singapore". Only shortlisted candidates will be contacted.
You will be responsible for contributing to the overall marketing strategy across digital and retail touchpoints for the Singapore and International sites. You will play a pivotal role in the development of Love, Bonito’s brand in our focus markets across all major platforms and channels, primarily, e-commerce site/app, retail stores, crm, social media, paid & organic marketing, events & activations. Reporting into the Marketing Manager, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase.
You should have / be
A passion for all things marketing, be it content or analytics
A great storyteller
A genuine interest in fashion
An ability to think & work strategically and systematically
Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
A self-starter, proactive and hands-on approach. Get it done right, and fast!
Strong project management, multitasking and execution abilities
Strong communication skills to inspire and influence internal stakeholders (HQ or Markets)
A fun, energetic and charismatic personality
Main responsibilities
Partner with the management and key internal stakeholders to formulating a PR strategy for the international expansion of the brand on both fashion/lifestyle and technology media and publications through key product launches and community initiatives
Ensure consistent top of mind awareness of Love, Bonito via consistent pitches and product seeding to key media partners
Create and distribute all press related assets to secure regional outreach and features, including press releases, products / new line pitches and media stories
Represent Love, Bonito in establishing and strengthening relationships with key media, publications, KOLs and brand advocates
Regularly identify and bring in new influencer/social correspondents contacts and work closely with content & social person to establish strong social media synergy
Strategically shaping the overall community initiatives through driving offline events (including but not limited to press events/previews, influencer networking sessions and VIP events), workshops and meetups to engage Love, Bonito women and promote Love, Bonito brand values to existing customer base and prospects
Organize monthly/quarterly intimate sessions with key media / KOLs / brand advocates to showcase Love, Bonito’s latest initiatives and launches
Qualifications & Experience
2+ years of relevant work experience preferably in an e-commerce / digital company
BA/BS degree from top university in business, communication or other relevant field
Solid hands-on experience in PR pitching, events management and project management
Strong and effective communicator and a reliable team player
Please send in your CV. with the subject: "Application for Regional PR & Community Executive - HQ, Singapore". Only shortlisted candidates will be contacted.